Fujifilm X-Treme is a project run by Official X-Photographers Jeff Carter of MacLean Photographic and John Rourke of Adrenal Media and they will be taking the Fujifilm X-Series and GFX cameras and lenses to the extreme in different sporting environments.
Picture of the Day: WEC in Mexico City
This image was taken during free practice for the 6 Hours of Mexico last September, the first visit to Mexico by the FIA World Endurance Championship and the fifth round of the nine race world championship.
The image was taken by Jeff Carter on the Fujifilm X-T2 and XF100-400mm f4.5/5.6R OIS LM WR fitted with the XF1.4x converter.
The sun was setting behind the grandstands and Jeff spotted the sunlight reflecting on the track surface as the cars exited the stadium section of the 4.3km Autodromo Hermanos Rodriguez.
It was just a matter of waiting for two cars to be in the right position on the track and this shot is of the Porsche 911 hybrid having just over taken the Ford GT.
The exposure was 1/1600s @ f10 ISO200 to freeze the action.
Having already proven that Fujifilm cameras can work as well as any other camera system in the world of motorsport within the World Endurance Championship and the 24 Hours of Le Mans, these two sport and commercial photographers will be taking the Fujifilm X-Series and GFX cameras and lenses to the extreme in different sporting environments.
If you are using a Fujifilm camera to capture action images in extreme conditions we invite you to come and join us in the Fujifilm X-Treme FACEBOOK GROUP
Today is the launch of Fujifilm X-Treme, a project to showcase the Fujifilm digital camera systems in extreme sport and documentary environments. Fujifilm X Photographers John Rourke of Adrenal Media and Jeff Carter of MacLean Photographic will be testing the Fujiflm X Series and GFX medium format cameras around the world on specific projects for Fujifilm. Fujifilm X-Treme will showcase the camera systems in different arenas both to the camera buying public and to other professional photographers, who may not have considered Fujifilm as an alternative to their current cameras.
It will also provide imagery for the Fujifilm Marketing department as well as real life feedback for the research and development department back in Japan as the engineers work on the next generation of the X Series.
Kunio Aoyama, Fujifilm Japan, said: “Fujifilm X-Treme is a great way to show to the world what the X-Series is capable of. John Rourke …
Powerboat racing is often associated with speed, action and glamour, so the choice for the first sport to be covered for Fujifilm X-Treme wasn’t a hard one to make. The P1 SuperStock series is one of the longest standing powerboat championships in the world and the event in Greenock in Scotland would mark the 500th race since it all began in 2003. A few weeks ago we caught up with one of the teams taking part in their first season of P1 for there preseason test in Musselburgh near Edinburgh (CLICK HERE). Father and daughter team Davie and Ashleigh Finlayson would be racing the ‘Spirit of Inverclyde’ sponsored P1 Panther boat for the four race series in Denmark, Scotland, Wales and England. Round 1 was in Denmark and Fujifilm X-Treme went along to round 2 in Greenock on the Clyde estuary near Glasgow.
The Fujifilm X-Treme project is about testing the Fujifilm cameras and lenses to the max and this event provided plenty of opportunities to put the X-Series to the test. Day 1 started ea…
Professional Lifestyle, Extreme Sports and Travel Photographer Director of John Rourke Creative Ltd & Adrenal Media John Rourke has been a professional freelance creative for over 25 years, specialising in film production, photography and design. With a degrees in Engineering, also Graphic Design and Advertising, John has a unique perspective that surpasses others. While at University, illustration quickly became the bias, this led to a heavy slant into photography. John then achieved a sponsorship from the National Lottery Fund to study Photography at Leicester. Shooting landscape, wildlife, portraits, fashion, and street life with a provocative and unconventional touch, his understanding of the extraordinary and unflinching fixation for the extreme has led him to specialise in extreme sports, documentaries, and photojournalism. As the director of photography and founder of Adrenal Media, the Official Photographic Sports Agency for world renowned endurance races such as the FIA World …